Everybody is online, from businesses and artists, to consumers and fans – so how can you start to stand out enough to get people’s attention online? There are a lot of tricks you can use, but there are some tried and true methods that will put you ahead of the pack. Remember – all of these only work if you have good SEO to get yourself in front of people in the first place.
The sliders and carousels
The use of sliders and carousels in sites has gotten so prevalent that many people automatically look to the common corners for the “skip intro” button. Both can be excellent attention getters, but it is easy to overdo them. If you have a furniture warehouse, you better have a ID tracking system so your visitor doesn’t have wait for a slider to load every time they visit. The only time this is OK is if that slider is always new and different.
Polls and Surveys
Polls and surveys can be an excellent way to get people’s attention. If you create them so they can be shared, it can also give you more insight into where your prospects go, and who they interact with. The goal with both of them is to capture people’s imagination – don’t make it about you; you want their information. Make it appeal to the person and you will have their attention.
Dipping your toe into viral waters
If you really want to get people’s attention, you can stage a viral video. There are a lot of guides online on how to do it – but the real trick is having good luck – and a really good sense of what will push people’s buttons. Like the Domino’s viral ad about the girl pitching a fit over getting the wrong color car for her birthday – that ad was designed to push buttons. What made it work as a viral ad was releasing it in the right place and the right time.
Campaigns and ads
Campaigns and digital marketing can either deliver amazing results, or drain your budget in a heartbeat with nothing to show for it. They can be used effectively to get people’s attention if you learn how to construct the campaigns well. It goes beyond just an image and a catchphrase; you have to understand when the people you need to see the ad are going to be online, and where they will be. Go to your analytics first and a winnipeg marketing company, before you start designing anything.